Innovation is core to staying competitive, or possibly the key to disrupting an industry and creating a new market space. Innovation can also be crucial for government ministries and agencies to provide the best and most cost-effective services to their stakeholders.
Yet designing new offerings is costly and fraught with risk. Will consumers/users be interested in your idea? Enough to be willing to pay for it? Does it address unmet needs? Does it improve on existing offers? Which features are attractive and which ones are not? Could it be modified to better suit consumer needs? In the private sector, what if competitors beat you to the punch? Early checks with potential users can avoid huge mistakes before too much is invested in a “final” design.
Early stage testing of product or service concepts to identify likely winners and losers
Comprehensive prototype testing and development to identify the best feature/benefit/price combinations given business needs and objectives
Detailed concept refinement and testing in realistic, competitive environments
Ongoing product/service 'portfolio' management to identify gaps and opportunities